| Date | Opponent | Location | Time (CST) |
| 08/21/2010 | Cardinal White # | UW Field House, Madison, Wis. | |
| 08/27/2010 | Winthrop | Williamsburg, Va. | |
| 08/27/2010 | William & Mary | Williamsburg, Va. | |
| 08/28/2010 | Seton Hall | Williamsburg, Va. | |
| 09/03/2010 | Chicago State Loyola | UW Field House, Madison, Wis. | 5:00 pm |
| 09/03/2010 | DUQUESNE | UW Field House, Madison, Wis. | |
| 09/04/2010 | LOYOLA | UW Field House, Madison, Wis. | 7:00 pm |
| 09/04/2010 | CHICAGO STATE | UW Field House, Madison, Wis. | 12:00 pm |
| 09/04/2010 | Chicago State Duquesne | UW Field House, Madison, Wis. | 5:00 pm |
| 09/04/2010 | Duquesne Loyola | UW Field House, Madison, Wis. | 10:00 am |
| 09/10/2010 | Milwaukee | Klotsche Center, Milwaukee | 7:30 pm |
| 09/11/2010 | Central Michigan | Al McGuire Center, Milwaukee | 11:00 am |
| 09/11/2010 | Toledo | Klotsche Center, Milwaukee | 5:30 pm |
| 09/14/2010 | Northern Illinois | Convocation Center, DeKalb, Ill. | 7:00 pm |
| 09/17/2010 | GREEN BAY | UW Field House, Madison, Wis. | 7:00 pm |
| 09/24/2010 | OHIO STATE * | UW Field House, Madison, Wis. | 7:00 pm |
| 09/26/2010 | PENN STATE * | UW Field House, Madison, Wis. | 1:00 pm |
| 09/29/2010 | ILLINOIS | UW Field House, Madison, Wis. | 6:00 pm |
| 10/01/2010 | NORTHWESTERN * | UW Field House, Madison, Wis. | 7:00 pm |
| 10/08/2010 | Michigan * | Cliff Keen Arena, Ann Arbor, Mich. | 6:00 pm |
| 10/09/2010 | Michigan State * | Jenison Fieldhouse, East Lansing, Mich. | 5:30 pm |
| 10/15/2010 | INDIANA * | UW Field House, Madison, Wis. | 7:00 pm |
| 10/17/2010 | PURDUE * | UW Field House, Madison, Wis. | 1:00 pm |
| 10/22/2010 | Iowa * | Carver-Hawkeye Arena, Iowa City, Iowa | 7:00 pm |
| 10/24/2010 | Minnesota * | Williams Arena, Minneapolis, Minn. | 1:00 pm |
| 10/29/2010 | MICHIGAN STATE * | UW Field House, Madison, Wis. | 7:00 pm |
| 10/30/2010 | MICHIGAN * | UW Field House, Madison, Wis. | 7:00 pm |
| 11/03/2010 | Illinois | Huff Hall, Champaign, Ill. | 6:00 pm |
| 11/06/2010 | Northwestern * | Welsh-Ryan Arena, Evanston, Ill. | 7:00 pm |
| 11/12/2010 | Penn State * | Rec Hall, University Park, Pa. | 6:00 pm |
| 11/13/2010 | Ohio State * | St. John's Arena, Columbus, Ohio | 6:00 pm |
| 11/19/2010 | MINNESOTA * | UW Field House, Madison, Wis. | 7:30 pm |
| 11/20/2010 | IOWA * | UW Field House, Madison, Wis. | 7:00 pm |
| 11/26/2010 | Purdue * | West Lafayette, Ind. | 6:00 pm |
| 11/27/2010 | Indiana * | University Gym, Bloomington, Ind. | 6:00 pm |